DRIVING GLOBAL GROWTH THROUGH TARGETED CAMPAIGN OPTIMIZATION
Services
Account & strategy setup
Geo-focused keyword & audience research
Campaign restructuring for CPA efficiency
Ad copy creation & A/B testing
Ongoing bid adjustments & performance scaling
Conversion reporting & trend analysis
The Challenge
When the project began in August 2022, the brand faced stagnation in registration volume and rising costs per acquisition. They needed to increase conversions globally, with particular emphasis on Nigeria and Ghana, all while maintaining efficient CPA levels.
The Approach
We rebuilt the campaign structure around high-performing regions, targeting segmented audiences based on conversion trends. New ad creatives were rolled out with localized messaging, and A/B tests determined the best-performing formats. Smart bidding strategies and continuous performance tracking allowed us to reallocate spend effectively and boost returns in underperforming markets.
Customer Study
In just a few months, we helped Cars from USA achieve a +41% increase in conversions while reducing CPA by 21%. The campaign recorded 2.46M clicks and 19.9K total conversions, with significant gains in priority markets like Nigeria and Ghana. Cost per conversion dropped to $10.16, with a lean total spend of $202K – demonstrating strong ROI through precision targeting and adaptive campaign management.