GENERATING QUALIFIED PATIENT LEADS FOR A SURGICAL CLINIC IN JUST 30 DAYS
Services
Google Ads account setup
Custom campaign strategy & structure
Location-based targeting
Conversion tracking setup via Google Analytics
Keyword optimization & negative keyword filtering
Budget management & performance tuning
The Challenge
The clinic had no prior advertising infrastructure and needed to acquire patient requests quickly and affordably. Their goals included setting up Google Ads from scratch, implementing analytics, and driving as many qualified leads as possible within a limited budget.
The Approach
We developed a lean and targeted campaign tailored to high-intent keywords in the orthopedic niche. Geo-targeting was used to reach patients within the clinic’s local area. We implemented customized analytics to track conversions accurately and refined bids based on performance. The ad copy focused on expertise and urgency to increase click-through and inquiry rates.
Customer Study
Within the first month (March 2024), the campaign delivered 15 patient inquiries at an average cost per lead of just $37.72. Total ad spend was $566 with a strong click-to-conversion ratio. These results were achieved through precise targeting, optimized bidding, and a compelling value proposition that resonated with the intended audience.